<aside> 🚨 Task: to create a digital guide for tourists of the resort of Abrau-Durso.
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<aside> 🚧 Resolution: Creating a mobile application that will reflect the entire infrastructure of the resort and leisure opportunities - with the functionality of booking hotels/excursions, passing hiking routes, etc.
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<aside> 🔥 Result: The mobile guide has become a high-tech marketing service that increases satisfaction and loyalty to the resort and the Abrau-Durso brand. The app is the first unique experience in 2017 on the Russian market in the wine tourism segment, which highlights the company's innovation and leadership in the sparkling wine market.
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<aside> 💬 Task: to create a brand website for the Abrau-Durso group of companies.
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<aside> 💡 Decision: the website design will reflect the historical heritage of the brand and the diversity of the product range.
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<aside> 🎯 Result: the share of traffic from search engines came out on top, accounting for at least 65% of visits, the conversion rate to the sections about the historical heritage of the brand has increased, the time spent on the site increased by 1:30 minutes, the bounce rate dropped below 18%.
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