<aside> ✍️ Task: Develop an activation lunch with a focus on digital for the Mon Cheri brand for the New Year, maximize reach, build product awareness, and increase brand equity.
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<aside> 🛠 Actions: The UGC creative contest on Instagram among designers and illustrators with the condition of creating content-mandatory elements of the Mon Cheri brand - allowed us to attract people's attention to the product in a non-trivial way, and the creation of a giant mural in the very center of Moscow with the highest traffic in the pre-holiday period attracted huge attention to the launch of the campaign.
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<aside> ✅ Result: Audience Reach - 7 723 800, Likes - 308 128, Comments - 10 520 &more than 150 participants.
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