<aside> ✍️ Task: The launch on the Russian market the world's first compact mobile headset for binaural sound recording - Sennheiser Ambeo.
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Actions: Test-drive of the headset with UGC creation - unique video works using AMBEO technology in the form of a creative contest #SoundInTheLeadingRole on Instagram, involving 150 active people: travelers, popular bloggers, journalists, endorsers and fans of innovative technology.
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<aside> ✅ Result: Participants - 200, Reach - 15 408 590, Likes/Comments/Shares - 219 836. Project awarded - shortlist of International Advertising Festivals - Red Apple and White Square.
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